The Hat NFL Players Are Wearing Off the Field: Inside Stally Brand

Walk through any NFL locker room on a Sunday night and you start to notice the same thing showing up. Not in the team-issued gear. In what guys put on after the game ends. A specific hat. Cream and red on game-day press conferences. Camo at the airport. Suede crown on the way to the field. The horse logo keeps appearing. And once you see it, you can't unsee it.

That horse is Stally. And the list of people wearing it is getting longer.

Who's been spotted in Stally

The Stally hat has been worn on camera, on stage, and on the field by a roster of athletes and artists that keeps growing. A short list of the names you'd recognize:

NFL

• George Kittle (San Francisco 49ers), spotted in both the Camo Stally and the All American at press conferences and on the road.
• Spencer Brown (Buffalo Bills), wore the Camo Stally walking into a December game in Buffalo.
• Robert Tonyan (Kansas City Chiefs), photographed on Arrowhead Field in the OG Stally.
• Jack Campbell (Detroit Lions), wears the Camo and the All American on travel days.
• Logan Lee (Pittsburgh Steelers), Ben Sinnott (Washington Commanders), Grey Zabel (Seattle Seahawks), Desmond King, Justin Zimmer, Tom Kennedy (Lions), Ty Nsekhe, Tommy Doyle, Harrison Phillips (Jets), Ike Boettger, and Josey Jewell have all been seen in Stally hats on game days, off days, and everything in between.

NBA

• AJ Green (Milwaukee Bucks) has been spotted in Stally hats off the court, bringing the brand into the NBA crossover.

Music

• Cole Swindell has performed in the All American and his lead guitarist, Joel Hutsell, in the OG Stally on stage, with the All American showing up in tour photos under stage lighting.
• Maddox Batson, a rising superstar in country music, has performed in multiple Stally caps.
• Larry Fleet has been spotted rocking Stally on his tour and rehearsals.
• Tucker Beathard, country music artist and songwriter, has been seen wearing Stally around Nashville.

Podcasts and Media Exposure

• Joby Martin spotted wearing different Stally hats on his podcast Built 4 More.
• Mitch Morse seen repping Stally consistently on his podcast In Good Company and on media row during the week leading up to the 2026 Super Bowl.
• Jon Feliciano seen rocking Stally on the Not Our Fault Podcast with co-host Jamil Douglas.
• Jeremiah Sirles has been spotted in Stally hats while recording his podcast OLine Committee and in the field hunting geese.
• Bussin' with the Boys guest George Kittle seen repping Stally on the show in the OG Stally.

This is not a paid partnership campaign. There is no athlete-endorsement budget at Stally. These are guys who chose the hat, kept choosing it, and started showing up in it everywhere. Which is the only kind of endorsement that actually means something.

Why athletes are choosing Stally

Pro athletes get sent more free gear in a week than most people see in a year. They are professional fit-checkers. They have opinions on every detail. So when the same hat keeps showing up across teams, conferences, and genres, it is worth asking what about it works.

The first answer is the build. Premium suede bills. Five-panel structured snapbacks. Mesh-back trucker construction. Embroidered horse logo. Materials and stitching that hold up to actual life, not just photo shoots. The Camo Stally with hunter orange accents was built for hunters and outdoor athletes. The OG Stally in black suede goes from the gym to the game to a night out. The All American is bold, off-white, and seen across stadiums and country music tours.

The second answer is what the brand stands for. Stally is a Christian western lifestyle brand. Faith is not a tagline. It is the foundation. For athletes and artists who are public about their values, wearing Stally is wearing a flag. It says something without having to say anything.

The mission that drives everything

Stally is a faith-driven company with a passion for generously giving to Christ-centered, Kingdom-building ministries, with a main focus on putting parents back in charge of their children's education. Public sector. Private sector. Both.

That is not a marketing line. It is a commitment baked into how the company runs. The athletes and artists wearing the hat know it. So do the people in The Stable, the Stally community.

This is the reason a hat brand started by an NFL player keeps getting picked up by other NFL players. It is also the reason apparel is coming next, partnerships are forming, and the brand is moving into a new phase. There is something here worth aligning with.

More than a hat brand. Apparel is coming.

The hats are how Stally started. They are not where Stally ends. Apparel drops are coming. Designed with the same conviction, built with the same materials standard, made for the same people. T-shirts, hoodies, and full lifestyle pieces that carry the brand into more of your daily life.

The hats earned the trust. The apparel honors it.

When apparel ships, The Stable gets first access. That is not a marketing line. The community comes first, every drop. If you are not in The Stable yet, this is the moment to join. First access to every drop, 15% off your first order, and member-only codes. It is the only way to guarantee you get the new pieces before they go public.

The hats behind the movement

Three hats anchor the Stally lineup, each built for a different way of life:

• The All American: off-white snapback with red embroidery. USA-themed western design built for tailgates, country festivals, and game day.
• The Camo Stally: camouflage with hunter orange accents, premium suede bill, mesh back. Built for the woods and the wide-open.
• The OG Stally: the original. Black suede crown, mesh back, the hat that started the brand and still anchors the lineup.

Bundle and save with The Thoroughbred 3 Pack, or browse the full lineup on the Stally hat collection page.

Join The Stable

The Stable is the Stally community. First access to every drop, 15% off your first order, and member-only codes. A front-row seat to the Kingdom-building work behind the brand. Read the full Stally mission here, or shop the hat lineup and pick the one that fits the way you live.

You'll start seeing the horse logo more often. Now you know what it means.

Stay steady.
Stally · The Winning Team

stallybrand.com | @stallybrand

Stally · A faith-driven company with a passion for generously giving to Kingdom-building ministries.